1950-1969 All things mid century.
Fashion in 1942
The War Production Board (WPB) was established in 1942 as a government agency to regulate the production of materials and fuel during WWII in the United States. In a sweeping order affecting all women’s and girls’ outer wearing apparel, the WPB decreed to what lengths and widths dresses, skirts, coats, suits, sleeves, belts and hems might go. Categories exempt from the restrictions were infants apparel (age 1 to 4 yrs), bridal Gowns, maternity Dresses, vestments for religious orders and burial gowns.
Original illustration for department store ad c.mid 1950s-early 1960s
Lucille Staughton artist
edited by 1950sunlimited
Clothing Fads, “Suse” Sweaters- 1940s-1950s
Hollywood stars like them for their distracting, zany designs.
"Six years ago, Susan Dannenburg, who liked sweaters but did not have a sweater figure, knitted one for herself while waiting for a broken leg to mend. She decorated them with bleeding hearts, poodles, pink elephants and flowers with the idea of drawing attention to the sweater and not the shape of the wearer. The Scheme worked so well that she knitted some for her friends and even began selling a few. Some of her best customers were Hollywood women, Barbara Stanwyck, “Slim” Hawks, Esther Williams and Jennifer Jones. By Now, "Suse" Sweaters (pronounced “Suzy”) are sold all over the country. They are handmade by 20 knitters and 3 girls who do nothing but cut out zany appliques all day. Some are further decorated by splashy fake jewels and beads. The effect is extravagant and so is the price: $50 to $70 “
Suse Sweaters were still quite popular throughout the 1950s as well and lovers of vintage wear still seek them out today!
Teen Fads, 1948
"Striped socks are worn by all the members of a girl’s club at the Austin High School in Chicago. They are regulation football stockings which the girls have wheedled away from Austin players. The girls think they are wonderful but the boys dislike them. They say the girls legs look like Barber Poles."